BA in Communication
Explore the Power of Human Connection
The Bachelor of Arts in Communication at the University at Buffalo offers a dynamic, research-driven program that gives you the tools to understand how communication shapes our lives—from personal relationships and workplaces to media, technology and global affairs.
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The Department of Communication's curriculum is designed to give you a comprehensive foundation in communication theory and practice:
- Interpersonal Communication: Master the dynamics of one-on-one interaction, from everyday conversations to conflict resolution.
- Organizational Communication: Learn how information flows within teams, companies, and institutions—and how to improve it.
- Mass Media and Technology: Analyze how traditional and digital media shape public opinion, behavior, and culture.
Skill you'll develop
- Public speaking
- Advanced writing
- Research methods and statistics
- Communication strategy and media analysis
- Nationally recognized program: Academic rigor meets real-world application.
- Supportive, expert faculty: Learn from top researchers and caring mentors.
- Personalized advising: Work with advisors dedicated to your success—every step of the way.
- Career-ready focus: Build the versatile communication skills employers seek in every industry.
At UB, Communication courses are grouped into three key categories to help you build skills step-by-step:
Lay the groundwork for your studies by mastering the basic principles of communication across different contexts—interpersonal, organizational and media.
Sample courses include:
- Principles of Communication
- Communication in Organizations
- Interpersonal Communication
- Mass Communication
- Communication Theory
Take a deeper dive into the complexity of communication processes. These courses sharpen your critical thinking and research skills, preparing you for leadership, graduate study or advanced careers.
Sample courses include:
- Effects of Mass Communication
- Mass Communication Theories
- Nonverbal Communication
- World Media Systems
Apply your knowledge in real-world settings. These courses are designed to boost your written, oral and digital communication skills—and get you career-ready.
Sample courses include:
- Principles and Techniques of Interviewing
- Public Speaking
- Public Relations
- Principles and Techniques of Advertising
- Internship in Communication
Expand your knowledge with electives that explore today's communication trends:
- Entrepreneurship and Communication
- Sexual Communication
- Psychology of Media Entertainment
- Social Media and Society
New courses/electives added:
- Communication and Sports
- Artificial Intelligence as a Medium and Communicator
- Media Literacy
- Media and Well-being
- Family Communication
- Demystifying Your Relationships
- Strategic Communication Campaigns
Take control of your education, whether you want to build a strong foundation, dive into theory, or sharpen your professional edge, UB's Communication curriculum lets you shape your future.
Graduates pursue roles in:
- Public Relations and Advertising
- Media and Journalism
- Social Media and Content Strategy
- Corporate and Nonprofit Communications
- Government and Public Policy
Or they go on to graduate studies in:
- Communication
- Law
- Psychology
- Public Health
- Information and Library Science
- Political Science
Start building the skills that power every industry—and every human interaction.
For more information, please reach out!
