Communication Campaigns Micro-credential

Person pointing to a poster board.

Shape messages that move people.

Earn a graduate-level micro-credential that prepares you to create powerful communication campaigns for careers in marketing, health, politics and more. This flexible program takes about three semesters to complete.

Why choose this micro-credential?

You’ll learn how to design persuasive messages and campaigns for real-world audiences across different platforms—whether it’s social media, traditional media or face-to-face communication. These are essential skills for careers in communication, marketing, public health, political strategy and other fields where getting the message right matters.

At the end of the program, you’ll earn:

  • A notation on your official UB academic transcript
  • A digital badge you can add to your resume, LinkedIn profile or digital portfolio

Program highlights

  • Study persuasive communication theories and how they apply across industries
  • Practice crafting strategic messages for different media
  • Build a stronger resume with in-demand, real-world skills

Micro-credential requirements

Required Courses (choose one):

  • Persuasion and Social Influence
  • Entertainment-Education for Health Promotion and Social Change
  • Audience Analysis and Program Evaluation

Elective Courses (choose two):

Pick from additional foundational courses or electives to customize your path.

How to get started

Take the first step toward mastering strategic communication. Fill out the form below to enroll and start building your future today.

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Contact us

For questions about the Communication Campaigns Micro-credential, please contact: