Sub-Brands
Departments, programs, centers and other entities as outlined below are directly connected to one or more brand extensions and should never stand alone.
Please consider:
- If the sub-brand is connected to a single entity or two equal-partner entities, it must be tied to the master brand and visibly supported by the brand extension(s).
- If the sub-brand is connected to more than two brand extensions, it must be tied only to the university’s master brand.
Within the university visual identity system, units may only have one lockup (“logo”), which is created and maintained by University Communications. Lockups are the only permissible way to represent these groups with official trademarks. No other graphic, logo or designed permutations of the name that deviate from this construction may be used.
Representing your unit in plain text
On a case-by-case basis, however, units, programs, initiatives or functions may use their name in plain text only with a UB mark if the application cannot accommodate the full lockup. View full instructions before applying this treatment.
Elevated Sub-brand Lockups
A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the unit or department in plain type only. With this arrangement, the brand extension unit should be clear and it must be pre-approved by the senior communicator.
Lockups Creation
New lockup creation must be coordinated through the unit's senior communicator, in collaboration with University Communications.
University Communications is responsible for creating and managing all of UB’s lockups. Always use the provided artwork without modification. Do not add, remove or adjust text, or alter the elements in any way.
You can review rules for usage , and contact University Communications with questions.
There are three categories of Sub-Brands:
Academic Departments
Some examples include:
- Department of Architecture
- Biological Sciences
- Psychology
- Oral and Maxillofacial Surgery
- Pediatrics
- Pharmacy Practice
- Community Health and Health Behavior
- Academies
Offices, Programs and Units
Some examples include:
- Oscar A. Silverman Library
- Polish Room
- Office of Vice President for Finance and Administration
- Campus Living
- Parking and Transportation Services
- University Police
- Sustainability
- Electronic Research Administration
- Office of Science, Technology Transfer and Economic Outreach
Centers, Institutes and Clinics
Many multidisciplinary sub-brands serve as a hub of collaboration between multiple brand extensions or other sub-brands across the university.
Some examples include:
- Center for Geohazard Studies
- Baldy Center for Law and Social Policy
- Technē Institute for Arts and Emerging Technologies
- Early Childhood Research Center
- Center for 21st Century Music
- The Institute for Lasers, Photonics and Biophotonics
- Gender Institute
- Institute for the Strategic Enhancement of Educational Diversity (iSEED)
USAGE NOTE: In general, the use of acronyms or initialisms in lockups and external communications is discouraged. However, when the acronym has established equity and reputation, it may be included in parentheses as a point of reference for the entity.
An easy 2 step process.
1. Fill out the form
- Once you complete the form:
- You will immediately be sent to a page where you can download your sub-brand lockup
- Your unit’s senior communications representative will be notified and if you need help, they can assist you with any use-related questions that you may have.
2. Download your sub-brand
Sub-Brand Request Form
Sub-Brands include:
- Offices, Programs and Units
