Èȵã´ó¹Ï

Misinformation and Society

Woman reading newspaper that is on fire.

Five Lessons I’ve Learned from Studying Thousands of Years of Misinformation

Yotam Ophir

Yotam Ophir headshot.

Wednesday, October 22, 2025
Noon-1 p.m. EST

Misinformation is nothing new. For as long as humans have communicated, they also manipulated information and deceived others to gain power. Nevertheless, scholars, journalists and pundits have expressed a concern about humanity entering a new “Post-Truth” era, one driven by the collapse of truth and political turmoil. In this talk, Dr. Ophir argues that humans have never been motivated by accuracy, and that the current moment could be better explained by considering unprecedented technological and political developments. Potential solutions are discussed.

About Yotam Ophir
Yotam Ophir (PhD, Univ. of Pennsylvania, 2018) is an Associate Professor of Communication at the University at Buffalo. He studies political and science communication , with a focus on media effects, persuasion, misinformation, conspiracy theories and extremism. Dr. Ophir’s work was published in journals such as the Proceedings of the National Academy of Sciences (PNAS), American Journal of Public Health (AJPH), Journal of Communication (JOC), and Communication Methods and Measures (CMM). His book “Misinformation & Society” was published in 2025. Dr. Ophir is the head of the Media Effects, Misinformation, and Extremism (MEME) lab, is a member of UB’s Center for Information Integrity, and is a distinguished fellow at the Annenberg Public Policy Center at the University of Pennsylvania. In 2024, he was selected as one of 10 “Early Career Scientists to Watch” by Science-News Magazine. In 2023, he received the “Exceptional Scholar: Young Investigator Award” from the University at Buffalo.